A perspective shaped by nature, wellbeing and the way we actually live.

Pure Perspective is a Vancouver-based interior design studio creating thoughtful, highly personal spaces with wellbeing at their core.

Meet Alaina

FOUNDER + PRINCIPAL DESIGNER

Alaina Gordon, founder of Pure Perspective, with interior design material samples in Vancouver.
Alaina Gordon, founder of Pure Perspective, with interior design material samples in Vancouver.
Abstract viewfinder-style graphic used as a Pure Perspective brand element.

Alaina Gordon is the founder and principal designer of Pure Perspective. Her approach is rooted in the belief that our surroundings have a meaningful impact on how we feel, and that a well-designed home should be as functional as it is beautiful.

Inspired by nature, she brings together natural materials, thoughtful space planning, texture, light and a strong creative point of view to create spaces that feel calm, considered and personal.

As a mom of three, Alaina also understands firsthand that a home isn’t something to simply look at. It has to work for busy mornings, family dinners, quiet moments, entertaining, messes, storage and all the life that happens in between. That lived experience informs a practical approach to design where beauty and function are never treated as separate things.

we work with clients who:

  • Value wellness, nature, and thoughtful design

  • Lead busy, full lives and want a trusted partner

  • Are seeking a calm, elevated space

Sculptural vase with dried stems used as a natural interior styling detail.

Ready for a fresh perspective?

Let’s create a space that supports the way you want to live and feel.

Start a conversation →